So▲Ya Vertical Connection is a new Italian eyewear brand born from the desire of a young Italian designer, to break the rules and to create an independent project. Ahead of important decisions, listen to your intuition; this will guide you to the right journey. “So Yes” is the feeling you overcome when you are on the right track.
The triangle centered between SO and YA symbolizes the connection that allows you to receive ideas and reflect it to the outside world. The pay off “vertical connection” represents creativity, beauty and intuition, key elements of Soya. Ottica iSee added this unique brand of sunglasses and optical frames in 2017.