PROJEKT PRODUKT is an eyewear brand founded by optometrists and designers with their philosophy and sensitivity, which lets everyone be able to find their own styles among fast-changing fashion trends. It works on projects with muses and artists to suggest new directions into fashionable eyewear in every collection. There is always particular themes in every project. Ottica iSee team went to Seoul in South Korea to the PROJEKT PRODUKT headquarter in order to meet the designer of these unique sunglasses and eyewear frames. In addition to the traditional concept, it puts concept of modern style in its stores, contents and products to let people view, hear and feel to lead them to be able to see its concept and culture.