A refraction of light. A direction to darkness. Stylistically complex, even contradictory in design Valley Eyewear is a World of contrasting narratives. Sharp black meets sculptural white. Raw aesthetic meets polished form. Bold silhouettes meet understated details. The brand’s vision- encapsulate this concept in a collection of unisex sunglasses and optics that enhance the wearer’s own identity and personal style. Founder and Designer Michael Crawley describes the brand as “brutalist high-fashion eyewear, something like a love child of Marilyn Manson and Jackie Onassis”. Manifesting an impression of importance, and a desire to evoke underlying emotional states of grandeur, the brand seeks to empower individuals through an embodiment of strength and confidence. Founded in 2011 by Michael Crawley and his wife Tenielle, this independent label has built a reputation on pushing the boundaries of fashion eyewear. With humble beginnings in a tiny garage studio on the East coast of Australia, the brand found momentum by producing premium high-quality, fashion-forward eyewear at a vastly more affordable price point than its competitors. Fast forward to today and the now International label has become synonymous with quality and style. Operated by a talented team of professionals all sharing its vision, the brand is currently available in select retailers in over 23 countries. With an uncompromising commitment to quality and design, each product in the brand’s prolific collection is individually crafted by hand then rigorously checked against the highest standards. Made from only the finest metals such as titanium, and only the best vintage, one-off and painstakingly hand selected acetates Valley’s products embody a sense of originality within a polished form. Coupled with best-in-class trims such as French nickel-plated Comotec hinges and lock-tight screws for longevity, each pair is guaranteed to stand the test of time. Premium lenses are incorporated and produced by Carl Zeiss Vision in Italy, a name synonymous with innovation and technical expertise. The brand also boasts a variety of Italian nylon flat lens options ensuring there is something for all face shapes and preferences. With each pair constructed from the finest materials available, passed through some 25 hands for quality assurance and critiqued by an Australian design team, Valley presents a refined collection of eyewear that exemplifies an idiosyncratic high-end confidence with a rebellious twist. While the majority of its competitors still play it safe, Valley’s bold, sculptural frames and geographically diverse campaigns are carving out a new road in the world of fashion eyewear. Signature high production campaigns are shot against stark mono backgrounds – from the desert in California, to molasses filled baths, to snow covered abandoned political structures in the hills of Bulgaria. This unique vision results in high-impact, distinctly sharp communications which allow the brand, and its retail partners, to prominently showcase its products. Having produced such iconic products and solidifying itself as a major player in the market, it’s no surprise that Valley has attracted a global A-list following along the way. Musicians such as Madonna, Rihanna, Gwen Stefani, Kayne West, Marilyn Manson; high profile models Gigi Hadid and Jordan Barrett; as well as Hollywood stars Chris Hemsworth, Kat Von D and Margot Robbie are just a few of the names in the growing international crowd wearing the brand’s statement shades. Working with a number of illustrious artists and creatives, the brand implements its aesthetic with exciting diversity. Creative authorities such as Jesse Draxler, David Bromley and The Blackmath support Valley’s approach through a variety of collaborative art pieces, further extending the brand’s vision through new mediums.