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FAKBYFAK™ is the first Russian brand of conceptual sunglasses and optical eyewear that became an event in the world of fashion. Brand is now recognised in optical industry as the principal trend of the last decade. The approach to creation of the collections, ideas and brand’s potential are compared to the revolutionary Alain Mikli, and the product itself is associated with the products of world leading brands.

Accelerated growth, acclaim and recognition came in 2015 following the SILMO world optical fair in Paris. The brand became noted by global fashion press, celebrities and buyers. In 2016 the founders relaunched the brand (formerly known as Fakoshima™) and presented overwhelming collaboration projects with fashion designer Manish Arora and avant-garde Belgian designer Walter van Beirendonck.

Behind the backdrop of the brand rebirth was strong, extraordinary, vital and fundamental desire to keep breaking the cliches, stereotypes and borders that rule the world in general and the current fashion industry specifically.